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by Shozo Hibino : Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen

ISBN : #1138059412 | Date : 2017-08-25

Description :

PDF-b856e | Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mind-set (Toyota thinking habits) using Breakthrough Thinking. Toyota has been famous for Kaizen (improvement) activities — Kaizen activity is necessary for innovation. There are many books on the market that discusses the Toyota Production System, but few that insightfully analyse i… Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen


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by Andreas Buchholz : What Makes Winning Brands Different: The Hidden Method Behind the World’s Most Successful Brands

ISBN : #0471720259 | Date : 2000-01-15

Description :

PDF-82cde | This book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely effective campaigns, the authors extract the underlying strategies and psychological approaches which made them successful and combine them into a proven program for readers to apply to their own brands. The result is a practical toolkit featuring 60 precise te… What Makes Winning Brands Different: The Hidden Method Behind the World’s Most Successful Brands


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[Pub.65QUn] What Makes Winning Brands Different: The Hidden Method Behind the World’s Most Successful Brands PDF | by Andreas Buchholz


What Makes Winning Brands Different: The Hidden Method Behind the World’s Most Successful Brands by by Andreas Buchholz

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by Sean Miller : Operatives Marketing von Puma Fußball

ISBN : # | Date : 2010-12-27

Description :

PDF-16d0a | Seminar paper from the year 2010 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of applied sciences, Munich, course: Marketing, language: English, abstract: Puma is one of three worldwide leading sportswear companies. But in difference to its competitors Puma is considered more of a sports lifestyle company. Puma p… Operatives Marketing von Puma Fußball


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Operatives Marketing von Puma Fußball by by Sean Miller

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Brandjack: How your reputation is at risk from brand pirates and what to do about it PDF




by Q. Langley : Brandjack: How your reputation is at risk from brand pirates and what to do about it

ISBN : # | Date : 2016-04-30

Description :

PDF-46441 | Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking – when organizations lose control of their brand’s image online. Combining crisis communication and social media, this book charts the trend’s growth, offering advice to those who find themselves at the mercy of brand pirates…. Brandjack: How your reputation is at risk from brand pirates and what to do about it


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Erfolgreich Strukturvertrieb Grundlagen Karriereschritte Vertriebspraxis PDF 300f074cc

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by Stephan Scharfenorth : Erfolgreich im Strukturvertrieb: Grundlagen, Karriereschritte und Vertriebspraxis (German Edition)

ISBN : #3409034048 | Date : 2004-10-29

Description :

PDF-f1198 | Das Buch erklärt die Grundbegriffe des Strukturvertriebs, beschreibt Einstiegs- und Aufstiegsmöglichkeiten und erläutert sämtliche Phasen des Vertriebsprozesses. Die Leser erfahren, wie sie Produkte überzeugend präsentieren und verkaufen, Kunden durch gezieltes Empfehlungsmarketing gewinnen, Seminare und Trainings mit Erfolg durchführen und neue Geschäftspartner rekrutieren und einarbeiten… Erfolgreich im Strukturvertrieb: Grundlagen, Karriereschritte und Vertriebspraxis (German Edition)


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[Pub.08qJQ] Erfolgreich im Strukturvertrieb: Grundlagen, Karriereschritte und Vertriebspraxis (German Edition) PDF | by Stephan Scharfenorth


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by David Weinberger : Everything Is Miscellaneous: The Power of the New Digital Disorder

ISBN : #0805088113 | Date : 2008-04-29

Description :

PDF-166f3 | “Perfectly placed to tell us what’s really new about [the] second-generation Web.”―Los Angeles TimesBusiness visionary and bestselling author David Weinberger charts how as business, politics, science, and media move online, the rules of the physical world―in which everything has a place―are upended. In the digital world, everything has its places, with transformative effects:• Information… Everything Is Miscellaneous: The Power of the New Digital Disorder


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Everything Is Miscellaneous: The Power of the New Digital Disorder by by David Weinberger

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by Mr. David J Lagone : WonderWeb…Bridging the Sales Void: A Strategic Vision for Website Success: How to Transform Your Site Into the Ultimate Selling Machine!

ISBN : #1503203239 | Date : 2015-02-10

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PDF-fadfc | “Wonder Web…Bridging the Sales Void” provides a strategy that should turn your thinking “upside down” in a most positive way as it helps you orchestrate a dramatic growth in your website sales. Featuring a straightforward, logical strategy designed to dramatically increase current and future sales, this book provides no ordinary “revelations” but rather an innovative and timeless app… WonderWeb…Bridging the Sales Void: A Strategic Vision for Website Success: How to Transform Your Site Into the Ultimate Selling Machine!


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[Pub.97Vdz] WonderWeb…Bridging the Sales Void: A Strategic Vision for Website Success: How to Transform Your Site Into the Ultimate Selling Machine! PDF | by Mr. David J Lagone


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by John Peragine : eBay Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with eBay REVISED 2ND EDITION

ISBN : # | Date : 2012-03-02

Description :

PDF-9321f | Anyone can learn the ins and outs of eBay with this new book from Atlantic Publishing Company. They have spent a year putting together this exciting new book for all those who want to join the ranks of selling on eBay. eBay has changed the way products and services are purchased all over the world. Daily over 1.5 million online customers and providers log on to bid and sell virtually anything that… eBay Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with eBay REVISED 2ND EDITION


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[Pub.07IyC] eBay Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with eBay REVISED 2ND EDITION PDF | by John Peragine


eBay Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with eBay REVISED 2ND EDITION by by John Peragine

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Selling Microsoft: Sales Secrets from Inside the World’s Most Successful Company PDF




by Doug Dayton : Selling Microsoft: Sales Secrets from Inside the World’s Most Successful Company

ISBN : #1580620523 | Date : 1997-03

Description :

PDF-c322d | Microsoft insider Doug Dayton shows how innovative sales tactics helped drive the company to its unprecedented “total domination” of the personal computer software market-and how you can use the same techniques to increase your own sales! As an Account Manager for Original Equipment Manufacturers (OEMs) for Microsoft, Dayton was responsible for closing over 40 percent of the company’s OEM contrac… Selling Microsoft: Sales Secrets from Inside the World’s Most Successful Company


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Selling Microsoft: Sales Secrets from Inside the World’s Most Successful Company by by Doug Dayton

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by Janin Ropot : Nokia’s Marketing Strategy- Analysis and Recommondations

ISBN : #3656530971 | Date : 2013-11-04

Description :

PDF-04cba | Research Paper (undergraduate) from the year 2013 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1,3, International Business School Nürnberg, language: English, abstract: This report is to provide a theoretical framework analysis of Nokia’s current marketing strategy amid the hypercompetitive smartphone segment on the German market. In order to anal… Nokia’s Marketing Strategy- Analysis and Recommondations


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by Roland Rust : Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy

ISBN : #0684864665 | Date : 2000-06-27

Description :

PDF-8ed25 | In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call “Customer Equity,” a strategic … Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy


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by Brian Mahoney : Auto Repair Business Free Online Advertising Video Marketing Strategy Book: No Cost Video Advertising & Website Traffic Secrets to Making Massive Money Now!

ISBN : #1542528771 | Date : 2017-01-12

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PDF-b2f24 | Your Competition is already on YouTube. Are You? With this Auto Repair Business Free Online Advertising Video Marketing Strategy Book you will Learn… How to Get Unlimited FREE Marketing & Advertising for massive money for your Auto Repair business! How to Step by Step create Money Making Videos! The secrets the pro’s use to rank on the 1st page of YouTube! Get Massive Amounts of Web Traffi… Auto Repair Business Free Online Advertising Video Marketing Strategy Book: No Cost Video Advertising & Website Traffic Secrets to Making Massive Money Now!


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Kundenkommunikation in sozialen Medien: Analyse und Steuerung der Kommunikationsprozesse (German Edition) PDF




by Tobias Wolf : Kundenkommunikation in sozialen Medien: Analyse und Steuerung der Kommunikationsprozesse (German Edition)

ISBN : #3658179430 | Date : 2017-04-08

Description :

PDF-e0cc2 | Tobias Wolf betrachtet die Informationsverbreitung in sozialen Medien und die Auswirkungen einer Einbeziehung von Konsumenten in die unternehmerischen Prozesse auf die interpersonelle Kommunikationsbereitschaft. So zeigt die Einbeziehung von Konsumenten einen deutlich positiven Einfluss auf die Word of Mouth-Bereitschaft, und es wird deutlich, dass Unternehmen mit Offenheit und Dialogbereitschaft … Kundenkommunikation in sozialen Medien: Analyse und Steuerung der Kommunikationsprozesse (German Edition)


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[Pub.01RFU] Kundenkommunikation in sozialen Medien: Analyse und Steuerung der Kommunikationsprozesse (German Edition) PDF | by Tobias Wolf


Kundenkommunikation in sozialen Medien: Analyse und Steuerung der Kommunikationsprozesse (German Edition) by by Tobias Wolf

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ISBN : #1615665994 | Date : 2010-05-18

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PDF-374df | Thousands of American households are supported by dedicated professionals that make their living working in the sales industry. In the face of a challenging economy, many professionals and laborers alike are turning to sales jobs as a way to stave off home foreclosure, bankruptcy, and even hunger. The introduction of thousands of employees to the sales industry has forced many sales managers and d… The 2-Minute Drill


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by Steffen Achenbach : Web 2.0. The New Showroom for Fashion Brands: How important is Social Media for the Fashion Industry?

ISBN : # | Date : 2014-06-06

Description :

PDF-651a0 | Master’s Thesis from the year 2012 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, South Bank University London, course: International Business Social & Digital Media Strategy, language: English, abstract: Internet technology has greatly changed in form over the past few years. What was once mainly used as a source of informat… Web 2.0. The New Showroom for Fashion Brands: How important is Social Media for the Fashion Industry?


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